(Photo strategically taken the day I happened to be going to a wedding.)

Here’s your biggest takeaway:

I help businesses and individuals grow their revenue and ideal client communities with personality-packed messaging that connects, compels and converts.

With a background in health communication, I love infusing empathy and empowerment in conversion copy and content to help clients see past their objections and believe that transformation is actually within their grasp.

Here’s my background:

Before I was a certified conversion copywriter, I spent over a decade of my career building communities and audiences as a writer and communications professional in the higher ed and healthcare industries (sometimes both at the same time! 🤓).

These experiences fostered an enthusiasm to learn and amplify all kinds of businesses and initiatives, while honing and perfecting my personal communications toolbox.

Here’s my lightbulb moment:

My dear dad was a portrait and landscape photographer, as well as a fine art productions service provider. He wanted to transition from a SmugMug-hosted site into something more user friendly and better capable of capturing leads. Ultimately, the new copy was designed to shepherd the potential client to the contact form, resulting in almost double the leads.

But it was his own feedback that was the clincher for me: “Wow, I didn’t realize that’s what I do.” As in beyond his expertise, he was giving families a longstanding memory of a beach vacation, or a professional the confidence they need to pursue a job opportunity.

All of this to say: Great copy has double the benefits—it compels your audience to choose you again and again, while affirming your own capability of providing a life-changing (life-improving at the very least) service or product.

Here’s a few badges of affirmation (for both our sakes!):

Thankfully, you don’t have to boldly go where no man has gone before:

“[Our program sales page] was thoughtful, congruent and got to the heart of the message we wanted to convey to our audience. [Jeanne] created explanations in her writing that made what we were communicating easy to understand to perspective clients.” - Tracy Crossley, Behavioral Relationship Expert & Leadership Coach